Worked alongside store owner, serving as a team member with a “whatever it takes” mentality to provide customers with the necessary tools they need to build their own golf simulator.

Designed and implemented branding elements to not only elevate the look and feel of the brand, but also to improve the customer experience and their knowledge of the product. Elements include instructional guides, social media graphics, newsletters, eCommerce hero banners, and more.

Merchandised and marketed eCommerce website via Shopify, Klaviyo, Instagram, and Facebook.

Successfully strategized and implemented eCommerce strategies for NBC Universal, including NBC Store, USA Network Store, G4 Shop, and more.

Led as a Program Manager for 14 clients, managing product development, implementing merchandising strategy, creating successful marketing strategies and campaigns, and more.

Managed client relationship from scheduling and running meetings to communicating priorities, project timelines, and budgets.

Brought on by Spiritless founders after pivoting from their previous venture, Olio, to bring their first product to market by strategizing and managing all aspects of marketing and branding strategy.

Managed agency relationships to create a cohesive brand that clearly communicated Spiritless to the target market and drives sales.

Strategized and implemented marketing concepts including email newsletters, influencer campaigns, digital ads, and public relations.

Led in-house marketing and client-based marketing strategies. Clients included Chambord, Sonoma-Cutrer, Country Music Television, and Woodford Reserve.

Strategized and executed Chambord’s #YouHadMeAtChambord marketing campaign, including an influencer mailer sent to 200 wedding planners nationwide and a four-day trip. Campaign totaled more than 50 million impressions across 270 accounts, reaching an estimated 4.5 million followers.